{"id":281884,"date":"2026-04-26T10:31:51","date_gmt":"2026-04-26T08:31:51","guid":{"rendered":"https:\/\/media-met.hr\/writing-content-for-the-web\/"},"modified":"2026-09-22T09:16:41","modified_gmt":"2026-09-22T07:16:41","slug":"writing-content-for-the-web","status":"publish","type":"page","link":"https:\/\/media-met.hr\/en\/writing-content-for-the-web\/","title":{"rendered":"Writing content for the web"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- ================================================================\n     WEB CONTENT WRITING (EN) \u2014 full page. Divi: Fullwidth section \u2192 Fullwidth Code module \u2192 paste the WHOLE content. Delete the old sections.\n     ================================================================ -->\n<style>\n.aip{--bg:#0b101d;--bg2:#080f20;--card:transparent;--line:rgba(255,255,255,.12);--text:#d6deeb;--muted:#a3aec2;--head:#fff;--accent:#d63fd1;--sky:#9ec5f5;--btn:#5d4591;--btnh:#7458ad;\n  background:var(--bg);color:var(--text);font-size:17px;line-height:1.65;overflow-x:hidden}\n.aip *{box-sizing:border-box}\n.aip :where(h1,h2,h3,h4,p,ul,li,figure){margin:0;padding:0}\n.aip ul{list-style:none!important}\n.aip a{color:var(--sky)}\n.aip-wrap{max-width:1240px;margin:0 auto;padding:0 28px}\n.aip-band{padding:5.5rem 0}\n.aip-band--alt{background:var(--bg2)}\n.aip h2{color:var(--head);font-size:clamp(1.6rem,3vw,2.2rem);line-height:1.2;font-weight:700;letter-spacing:-.01em;margin-bottom:1rem}\n.aip-intro{max-width:40rem;color:var(--muted);margin-bottom:2.5rem}\n\n\/* gumbi *\/\n.aip-btn{display:inline-flex;align-items:center;gap:.5rem;background:var(--btn);color:#fff!important;font-weight:600;padding:.8rem 1.5rem;border-radius:8px;text-decoration:none!important;transition:background .15s,transform .15s}\n.aip-btn:hover{background:var(--btnh)}\n.aip-btn--ghost{background:transparent;border:1.5px solid var(--accent);color:var(--head)!important}\n.aip-btn--ghost:hover{background:rgba(214,63,209,.12)}\n.aip a:focus-visible,.aip summary:focus-visible{outline:3px solid var(--sky);outline-offset:3px}\n.aip-sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}\n\n\/* hero \u2014 isti obrazac kao na stranici odr\u017eavanja *\/\n.aip-h{position:relative;background:#0e1627;padding:96px 28px;overflow:hidden}\n.aip-h::before{content:\"\";position:absolute;inset:-30% -10% auto 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.15s}\n.aip-h__cta:hover{transform:translateY(-2px)}\n.aip-h__link{color:#aebacf!important;font-weight:500;text-decoration:underline;text-underline-offset:4px}\n.aip-h__visual{position:relative}\n.aip-h__window{background:linear-gradient(165deg,#161d3d,#10162e);border:1px solid rgba(148,163,184,.16);border-radius:16px;box-shadow:0 40px 80px -40px rgba(0,0,0,.8);overflow:hidden}\n.aip-h__bar{display:flex;align-items:center;gap:8px;padding:14px 16px;background:rgba(255,255,255,.03);border-bottom:1px solid rgba(148,163,184,.12)}\n.aip-h__bar i{width:11px;height:11px;border-radius:50%;background:#ef5d5d}\n.aip-h__bar i:nth-child(2){background:#f5b942}\n.aip-h__bar i:nth-child(3){background:#34d399}\n.aip-h__bar b{margin-left:10px;font-size:13px;font-weight:600;color:#f8fafc}\n.aip-h__bar small{margin-left:auto;font-size:12px;color:#34d399}\n.aip-h__screen{padding:22px}\n.aip-msg{max-width:85%;padding:11px 14px;border-radius:12px;font-size:14.5px;line-height:1.45;margin-bottom:10px!important}\n.aip-msg--k{margin-left:auto!important;background:linear-gradient(120deg,#2563eb,#1e40af);color:#fff;border-bottom-right-radius:4px}\n.aip-msg--b{background:rgba(148,163,184,.06);border:1px solid rgba(148,163,184,.1);color:#d6deeb;border-bottom-left-radius:4px}\n.aip-h__chip{position:absolute;background:rgba(16,22,46,.92);color:#f8fafc;border:1px solid rgba(52,211,153,.4);font-size:15px;font-weight:600;padding:11px 15px;border-radius:12px;box-shadow:0 16px 34px -16px rgba(0,0,0,.7);white-space:nowrap}\n.aip-h__chip b{color:#34d399;margin-right:6px}\n.aip-h__chip--top{top:-18px;right:-14px}\n.aip-h__chip--bot{bottom:-18px;left:-14px}\n\n\/* pregled usluga *\/\n.aip-tiles{display:grid;grid-template-columns:repeat(4,1fr);gap:1.25rem}\n.aip-tile{display:block;border:1px solid var(--line);border-radius:14px;padding:1.5rem;text-decoration:none!important;color:var(--text)!important;transition:border-color .15s,transform .15s}\n.aip-tile:hover{border-color:var(--accent);transform:translateY(-3px)}\n.aip-tile b{display:block;color:var(--head);font-size:1.05rem;margin-bottom:.35rem}\n.aip-tile span{font-size:.92rem;color:var(--muted)}\n.aip-tile i{display:block;font-style:normal;color:var(--accent);font-weight:700;font-size:.85rem;margin-bottom:.8rem}\n\n\/* usluga + kartica *\/\n.aip-svc{display:grid;grid-template-columns:1.1fr .9fr;gap:4rem;align-items:start}\n.aip-svc p{margin-bottom:1rem}\n.aip-card{border:1px solid var(--accent);border-radius:4px;padding:2rem 1.75rem;background:var(--card)}\n.aip-card h3{color:var(--head);font-size:1.05rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;margin-bottom:.3rem}\n.aip-card .aip-opis{font-size:.95rem;margin-bottom:1.2rem}\n.aip-card h4{color:var(--head);font-size:.9rem;font-weight:700;margin:.2rem 0 .6rem}\n.aip-check li{position:relative;padding:0 0 .5rem 1.75rem}\n.aip-check li::before{content:\"\";position:absolute;left:0;top:.35em;width:1.05em;height:1.05em;background:url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='%239ec5f5' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'\/%3E%3C\/svg%3E\") no-repeat center\/contain}\n.aip-check{margin-bottom:1.3rem!important}\n.aip-price{margin:.2rem 0 .7rem!important}\n.aip-price li{display:flex;justify-content:space-between;align-items:flex-start;gap:1rem;padding:.6rem 0;border-bottom:1px solid var(--line)}\n.aip-price li:first-child{border-top:1px solid var(--line)}\n.aip-price .i{text-align:right;white-space:nowrap;font-weight:700;color:var(--head)}\n.aip-price .i small{display:block;font-weight:400;font-size:.75rem;color:var(--muted)}\n.aip-note{font-size:.78rem;color:var(--muted);margin-bottom:1.4rem!important}\n\n\/* paketi *\/\n.aip-pkgs{display:grid;grid-template-columns:repeat(3,1fr);gap:1.75rem;align-items:stretch}\n.aip-pkg{border:1px solid var(--accent);border-radius:4px;padding:2rem 1.75rem;display:flex;flex-direction:column;background:var(--card)}\n.aip-pkg--top{border-width:2px;box-shadow:0 20px 50px -25px rgba(214,63,209,.55)}\n.aip-pkg h3{color:var(--head);font-size:1.05rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;margin-bottom:.8rem}\n.aip-badge{display:inline-block;background:var(--accent);color:#fff;font-size:.7rem;font-weight:700;letter-spacing:.03em;padding:.15rem .55rem;border-radius:999px;margin-left:.5rem;vertical-align:middle;text-transform:none}\n.aip-amt{color:var(--head);line-height:1.2}\n.aip-amt strong{font-size:2.2rem;font-weight:700}\n.aip-amt span{color:var(--muted);font-size:.95rem}\n.aip-anchor{font-size:.8rem;color:var(--muted);padding-top:.5rem;margin:.6rem 0 1.4rem!important;border-top:1px solid var(--line)}\n.aip-pkg .aip-check{margin-bottom:1.75rem!important}\n.aip-pkg .aip-btn{margin-top:auto;align-self:flex-start}\n.aip-pkg li.aip-all{font-weight:600;color:var(--head)}\n\n\/* FAQ *\/\n.aip-faq{max-width:48rem}\n.aip-faq details{border-bottom:1px solid var(--line)}\n.aip-faq details:first-of-type{border-top:1px solid var(--line)}\n.aip-faq summary{cursor:pointer;list-style:none;padding:1.2rem 2.5rem 1.2rem 0;position:relative;color:var(--head);font-weight:600}\n.aip-faq summary::-webkit-details-marker{display:none}\n.aip-faq summary::after{content:\"+\";position:absolute;right:.2rem;top:50%;transform:translateY(-50%);font-size:1.5rem;color:var(--accent);line-height:1}\n.aip-faq details[open] summary::after{content:\"\u2013\"}\n.aip-faq details p{padding:0 0 1.3rem;color:var(--text)}\n\n\/* zavr\u0161ni poziv *\/\n.aip-final{text-align:center;padding:5rem 0;background:#0e1627}\n.aip-final h2{margin-bottom:.8rem}\n.aip-final p{color:var(--muted);max-width:34rem;margin:0 auto 2rem}\n.aip-legal{border-top:1px solid var(--line);padding:1.5rem 0 2.5rem;font-size:.85rem;color:var(--muted)}\n.aip-legal p{margin-bottom:.4rem}\n\n@media (max-width:980px){\n  .aip-h__inner,.aip-svc{grid-template-columns:1fr;gap:2.5rem}\n  .aip-h{padding:64px 22px}\n  .aip-h__title{font-size:40px}\n  .aip-h__chip--top{right:8px}\n  .aip-h__chip--bot{left:8px}\n  .aip-tiles{grid-template-columns:repeat(2,1fr)}\n  .aip-pkgs{grid-template-columns:1fr;max-width:32rem}\n  .aip-card{max-width:32rem}\n  .aip-band{padding:4rem 0}\n}\n@media (max-width:560px){\n  .aip{font-size:16px}\n  .aip-tiles{grid-template-columns:1fr}\n  .aip-h__title{font-size:34px}\n  .aip-h__chip{font-size:13px;padding:9px 12px}\n  .aip-wrap{padding:0 1.1rem}\n}\n@media (prefers-reduced-motion:reduce){.aip *{transition:none!important}}\n\n\/* ---------- animacije ----------\n   Samo ulazne animacije (kra\u0107e od 5 s) i efekti na prelazak mi\u0161em, bez beskona\u010dnih petlji (WCAG 2.2.2).\n   Bez JavaScripta ili uz \"smanji pokrete\" sve je odmah vidljivo. *\/\n.aip-js .aip-rev{opacity:0;transform:translateY(26px);transition:opacity .75s ease,transform .75s cubic-bezier(.2,.7,.2,1)}\n.aip-js .aip-rev.is-in{opacity:1;transform:none}\n.aip-h__screen{position:relative}\n.aip-js .aip-msg{opacity:0;transform:translateY(8px) scale(.98);transition:opacity .35s ease,transform .35s ease}\n.aip-js .aip-msg.is-in{opacity:1;transform:none}\n.aip-typing{position:absolute;left:22px;display:inline-flex;gap:5px;padding:13px 15px;border-radius:12px;border-bottom-left-radius:4px;background:rgba(148,163,184,.06);border:1px solid rgba(148,163,184,.1)}\n.aip-typing span{width:7px;height:7px;border-radius:50%;background:#aebacf;animation:aipDot 1s ease-in-out infinite}\n.aip-typing span:nth-child(2){animation-delay:.15s}\n.aip-typing span:nth-child(3){animation-delay:.3s}\n@keyframes aipDot{0%,80%,100%{opacity:.3;transform:translateY(0)}40%{opacity:1;transform:translateY(-3px)}}\n.aip-js .aip-h__chip{opacity:0;transform:translateY(10px) scale(.95);transition:opacity .5s ease,transform .5s cubic-bezier(.2,.8,.2,1.3)}\n.aip-js .aip-h__chip.is-in{opacity:1;transform:none}\n.aip-h__cta{position:relative;overflow:hidden}\n.aip-h__cta::after{content:\"\";position:absolute;top:0;left:-60%;width:40%;height:100%;background:linear-gradient(100deg,transparent,rgba(255,255,255,.28),transparent);transform:skewX(-20deg);transition:left .6s ease}\n.aip-h__cta:hover::after{left:120%}\n.aip-pkg,.aip-card{transition:transform .25s ease,box-shadow .25s ease}\n.aip-pkg:hover{transform:translateY(-6px);box-shadow:0 26px 50px -28px rgba(214,63,209,.6)}\n.aip-card:hover{box-shadow:0 22px 50px -30px rgba(214,63,209,.55)}\n.aip-btn span[aria-hidden]{display:inline-block;transition:transform .2s ease}\n.aip-btn:hover span[aria-hidden],.aip-h__cta:hover span[aria-hidden]{transform:translateX(4px)}\n@media (prefers-reduced-motion:reduce){\n  .aip-js .aip-rev,.aip-js .aip-msg,.aip-js .aip-h__chip{opacity:1!important;transform:none!important;transition:none!important}\n  .aip-typing{display:none}\n  .aip-pkg:hover{transform:none}\n  .aip-h__cta::after{display:none}\n}\n\n\/* ---- dodatno za stranicu pisanja sadr\u017eaja ---- *\/\n.aip-tiles--6{grid-template-columns:repeat(3,1fr)}\n.aip-doc{margin-bottom:16px}\n.aip-doc span{display:block;height:9px;border-radius:5px;background:rgba(148,163,184,.16);margin-bottom:9px}\n.aip-doc span.t{height:14px;width:58%;background:rgba(96,165,250,.45);margin-bottom:14px}\n.aip-doc span.w9{width:92%}.aip-doc span.w8{width:80%}.aip-doc span.w6{width:64%}\n.aip-row{display:flex;align-items:center;gap:10px;background:rgba(148,163,184,.06);border:1px solid rgba(148,163,184,.1);border-radius:10px;padding:11px 14px;margin-bottom:10px!important;font-size:14px;color:#d6deeb}\n.aip-row i{width:8px;height:8px;border-radius:50%;background:#34d399;flex:none}\n.aip-row b{margin-left:auto;background:rgba(52,211,153,.12);color:#34d399;font-size:13px;font-weight:700;padding:3px 9px;border-radius:6px}\n.aip-two{display:grid;grid-template-columns:1fr 1fr;gap:1.75rem}\n.aip-two .aip-card p{margin-bottom:1.1rem!important}\n.aip-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;counter-reset:k}\n.aip-step{border:1px solid var(--line);border-radius:14px;padding:1.75rem 1.5rem;background:rgba(255,255,255,.015);transition:border-color .2s,transform .2s}\n.aip-step:hover{border-color:rgba(96,165,250,.5);transform:translateY(-3px)}\n.aip-step b{display:grid;place-items:center;width:2.4rem;height:2.4rem;border-radius:50%;background:linear-gradient(120deg,#2563eb,#1e40af);color:#fff;font-weight:700;margin-bottom:1rem;box-shadow:0 10px 24px -10px rgba(37,99,235,.9)}\n.aip-step h3{color:var(--head);font-size:1.05rem;font-weight:700;margin-bottom:.5rem!important}\n.aip-step p{font-size:.95rem;color:var(--text)}\n.aip-vals{display:grid;grid-template-columns:repeat(4,1fr);gap:1.75rem}\n.aip-val{padding:1.5rem 0 0;border-top:2px solid var(--accent)}\n.aip-val h3{color:var(--head);font-size:1.05rem;font-weight:700;margin-bottom:.5rem!important}\n.aip-val p{font-size:.95rem}\n.aip-xlink{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:1.5rem;border:1px solid var(--line);border-radius:16px;padding:2rem 2.25rem;background:linear-gradient(120deg,rgba(37,99,235,.12),rgba(214,63,209,.08))}\n.aip-xlink h2{font-size:1.5rem!important;margin-bottom:.3rem!important}\n.aip-xlink p{color:var(--muted)}\n.aip-js .aip-row{opacity:0;transform:translateX(-10px);transition:opacity .4s ease,transform .4s ease}\n.aip-js .aip-row.is-in{opacity:1;transform:none}\n.aip-small{font-size:.85rem;color:var(--muted);margin-top:1rem!important}\n@media (max-width:980px){.aip-tiles--6,.aip-steps,.aip-vals{grid-template-columns:repeat(2,1fr)}.aip-two{grid-template-columns:1fr}}\n@media (max-width:560px){.aip-tiles--6,.aip-steps,.aip-vals{grid-template-columns:1fr}.aip-xlink{padding:1.5rem}}\n@media (prefers-reduced-motion:reduce){.aip-js .aip-row{opacity:1!important;transform:none!important;transition:none!important}.aip-step:hover{transform:none}}\n<\/style>\n\n<div class=\"aip\">\n\n  <section class=\"aip-h\" aria-labelledby=\"sad-naslov\">\n    <div class=\"aip-h__inner\">\n      <div>\n        <ul class=\"aip-h__badges\">\n          <li>Web copy<\/li><li>SEO<\/li><li>Blog<\/li><li>Service descriptions<\/li>\n        <\/ul>\n        <h1 class=\"aip-h__title\" id=\"sad-naslov\">Web content writing that people actually <span class=\"aip-grad\">read<\/span>.<\/h1>\n        <p class=\"aip-h__text\">We help you write content for a new or existing website. Clear copy that answers your customers\u2019 questions, written in your tone of voice and optimised so people can find you on Google.<\/p>\n        <div class=\"aip-h__actions\">\n          <a class=\"aip-h__cta\" href=\"\/en\/start-a-project\/?usluga=Web%20content%20writing\">Request a quote <span aria-hidden=\"true\">\u2192<\/span><\/a>\n          <a class=\"aip-h__link\" href=\"#sad-proces\">How we work<\/a>\n        <\/div>\n      <\/div>\n      <div class=\"aip-h__visual\">\n        <figure class=\"aip-h__window\" aria-label=\"Example of a content check before publishing\">\n          <div class=\"aip-h__bar\"><i><\/i><i><\/i><i><\/i><b>Page: Our services<\/b><\/div>\n          <div class=\"aip-h__screen\">\n            <div class=\"aip-doc\" aria-hidden=\"true\"><span class=\"t\"><\/span><span class=\"w9\"><\/span><span class=\"w8\"><\/span><span class=\"w9\"><\/span><span class=\"w6\"><\/span><\/div>\n            <ul>\n            <li class=\"aip-row\"><i><\/i><span>Title with the keyword<\/span><b>OK<\/b><\/li>\n            <li class=\"aip-row\"><i><\/i><span>Meta description, 152 characters<\/span><b>OK<\/b><\/li>\n            <li class=\"aip-row\"><i><\/i><span>Headings and structure<\/span><b>OK<\/b><\/li>\n            <li class=\"aip-row\"><i><\/i><span>Readability<\/span><b>OK<\/b><\/li>\n            <\/ul>\n          <\/div>\n        <\/figure>\n        <div class=\"aip-h__chip aip-h__chip--top\" aria-hidden=\"true\"><b>SEO<\/b>optimised<\/div>\n        <div class=\"aip-h__chip aip-h__chip--bot\" aria-hidden=\"true\"><b>100%<\/b>your ownership<\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"aip-band aip-band--alt\" aria-labelledby=\"sad-sto\">\n    <div class=\"aip-wrap\">\n      <h2 id=\"sad-sto\">What we write<\/h2>\n      <p class=\"aip-intro\">From the first pages of a new website to regular blog posts, we write everything your site needs to be useful to visitors and visible in search engines.<\/p>\n      <div class=\"aip-tiles aip-tiles--6\">\n        <a class=\"aip-tile\" href=\"#sad-proces\"><i>01<\/i><b>Website pages<\/b><span>Home, about, services and contact.<\/span><\/a>\n        <a class=\"aip-tile\" href=\"#sad-proces\"><i>02<\/i><b>Service and product descriptions<\/b><span>Clear about what you offer and why you.<\/span><\/a>\n        <a class=\"aip-tile\" href=\"#sad-proces\"><i>03<\/i><b>Blog articles<\/b><span>Expert articles that answer customers\u2019 questions.<\/span><\/a>\n        <a class=\"aip-tile\" href=\"#sad-proces\"><i>04<\/i><b>Landing pages<\/b><span>Copy for campaigns and special offers.<\/span><\/a>\n        <a class=\"aip-tile\" href=\"#sad-proces\"><i>05<\/i><b>Meta titles and descriptions<\/b><span>What people see first on Google.<\/span><\/a>\n        <a class=\"aip-tile\" href=\"#sad-proces\"><i>06<\/i><b>Newsletters and social media<\/b><span>Short copy in line with the rest of your content.<\/span><\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"aip-band\" aria-labelledby=\"sad-dvije\">\n    <div class=\"aip-wrap\">\n      <h2 id=\"sad-dvije\">New or existing website?<\/h2>\n      <p class=\"aip-intro\">We write for websites that are just being built and for those whose content needs a refresh.<\/p>\n      <div class=\"aip-two\">\n      <div class=\"aip-card\">\n        <h3>New website<\/h3>\n        <p>We write the content alongside the build, so copy and design work together from the start.<\/p>\n        <ul class=\"aip-check\">\n          <li>Page plan and content structure<\/li>\n          <li>All copy, from the home page to contact<\/li>\n          <li>Headings, subheadings and calls to action<\/li>\n          <li>Meta titles and descriptions for every page<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"aip-card\">\n        <h3>Existing website<\/h3>\n        <p>We review what you have and improve what isn\u2019t working, without starting from scratch.<\/p>\n        <ul class=\"aip-check\">\n          <li>Review of your existing copy<\/li>\n          <li>Editing and updating outdated content<\/li>\n          <li>SEO optimisation of existing pages<\/li>\n          <li>New copy for missing services<\/li>\n        <\/ul>\n      <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"aip-band aip-band--alt\" id=\"sad-proces\" aria-labelledby=\"sad-kako\">\n    <div class=\"aip-wrap\">\n      <h2 id=\"sad-kako\">How we work<\/h2>\n      <p class=\"aip-intro\">We run every writing project in clear steps, so you always know where we are and what comes next.<\/p>\n      <div class=\"aip-steps\">\n        <div class=\"aip-step\"><b>1<\/b><h3>Getting to know you<\/h3><p>We talk about your business, your customers and the tone you want to use, so the copy sounds like you.<\/p><\/div>\n        <div class=\"aip-step\"><b>2<\/b><h3>Keywords and competitors<\/h3><p>We research what your customers search for on Google and how others write about the same topics, to find where you can stand out.<\/p><\/div>\n        <div class=\"aip-step\"><b>3<\/b><h3>Content plan<\/h3><p>We agree on the structure: which pages or articles we write, in what order and with what main message.<\/p><\/div>\n        <div class=\"aip-step\"><b>4<\/b><h3>Writing<\/h3><p>We write copy with clear headings, short paragraphs and calls to action, optimised for search engines and easy to read.<\/p><\/div>\n        <div class=\"aip-step\"><b>5<\/b><h3>Your feedback and edits<\/h3><p>You send the copy back with comments and we refine it. The number of revision rounds is agreed in the quote.<\/p><\/div>\n        <div class=\"aip-step\"><b>6<\/b><h3>Publishing<\/h3><p>If you wish, we add the copy to your website, set up the meta data and link it with the rest of your content.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"aip-band\" aria-labelledby=\"sad-zasto\">\n    <div class=\"aip-wrap\">\n      <h2 id=\"sad-zasto\">Why write with us<\/h2>\n      <div class=\"aip-vals\">\n        <div class=\"aip-val\"><h3>Written for people, optimised for Google<\/h3><p>Copy has to be clear to the reader first. We work keywords in so naturally that nobody notices.<\/p><\/div>\n        <div class=\"aip-val\"><h3>We know the web<\/h3><p>We have been building websites for more than 15 years, so we write copy that fits the design and structure of the page straight away.<\/p><\/div>\n        <div class=\"aip-val\"><h3>Accessible content<\/h3><p>Clear headings, plain language and image descriptions help every visitor, including people who use screen readers.<\/p><\/div>\n        <div class=\"aip-val\"><h3>AI as a tool, not a replacement<\/h3><p>We use AI tools for research and to speed things up, and every text is edited by a specialist before you receive it.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"aip-band aip-band--alt\" aria-label=\"Regular blog posts\">\n    <div class=\"aip-wrap\">\n      <div class=\"aip-xlink\">\n        <div>\n          <h2>Need regular blog posts?<\/h2>\n          <p>Monthly blog post packages are available as part of our AI services.<\/p>\n        <\/div>\n        <a class=\"aip-btn aip-btn--ghost\" href=\"\/en\/ai-services-for-your-business\/#aip-sadrzaj\">View AI services <span aria-hidden=\"true\">\u2192<\/span><\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"aip-band\" aria-labelledby=\"sad-faq\">\n    <div class=\"aip-wrap\">\n      <h2 id=\"sad-faq\">Frequently asked questions<\/h2>\n      <div class=\"aip-faq\">\n        <details><summary>Do I need to prepare materials myself?<\/summary><p>No. A conversation about your business is enough, and if you have existing copy, brochures or notes, we are happy to use them as a starting point.<\/p><\/details>\n        <details><summary>How long does content writing take?<\/summary><p>It depends on the scope: a few pages for a smaller website are quicker than the content for a whole new site. We agree on the exact deadline in the quote.<\/p><\/details>\n        <details><summary>Can I ask for changes?<\/summary><p>Yes. We refine the copy based on your comments, and the number of revision rounds is agreed in the quote.<\/p><\/details>\n        <details><summary>Do you add the copy to the website?<\/summary><p>Yes, if you wish. We add the copy to your website, edit the meta titles and descriptions, and link it with the rest of your content.<\/p><\/details>\n        <details><summary>Who owns the copy?<\/summary><p>You do. All copy we write is your property and you can use it without restrictions.<\/p><\/details>\n        <details><summary>Do you use artificial intelligence?<\/summary><p>Yes, as a tool for research and to speed up the work. Every text is edited and checked by a specialist before delivery.<\/p><\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"aip-final\" aria-labelledby=\"sad-final\">\n    <div class=\"aip-wrap\">\n      <h2 id=\"sad-final\">Tell us what you need written<\/h2>\n      <p>Describe your website and what you want to achieve, and we\u2019ll send you a quote with the scope, deadline and price.<\/p>\n      <a class=\"aip-h__cta\" href=\"\/en\/start-a-project\/?usluga=Web%20content%20writing\">Request a quote <span aria-hidden=\"true\">\u2192<\/span><\/a>\n      <p class=\"aip-small\">Price on request, depending on the scope of work.<\/p>\n    <\/div>\n  <\/section>\n\n<script>\n(function () {\n  var root = document.currentScript && document.currentScript.closest('.aip');\n  if (!root) root = document.querySelector('.aip');\n  if (!root) return;\n  root.classList.add('aip-js');\n  var reduce = window.matchMedia && window.matchMedia('(prefers-reduced-motion: reduce)').matches;\n  var sel = '.aip-h__badges,.aip-h__title,.aip-h__text,.aip-h__actions,.aip-h__window,.aip-band h2,.aip-intro,.aip-tile,.aip-two>div,.aip-step,.aip-val,.aip-xlink,.aip-faq,.aip-final .aip-wrap';\n  var els = Array.prototype.slice.call(root.querySelectorAll(sel));\n  els.forEach(function (el) {\n    var sib = Array.prototype.filter.call(el.parentElement.children, function (c) { return c.matches(sel); });\n    el.style.transitionDelay = (Math.min(sib.indexOf(el), 5) * 0.09) + 's';\n    el.classList.add('aip-rev');\n  });\n  var rows = Array.prototype.slice.call(root.querySelectorAll('.aip-row'));\n  var chips = Array.prototype.slice.call(root.querySelectorAll('.aip-h__chip'));\n  if (reduce || !('IntersectionObserver' in window)) {\n    els.concat(rows, chips).forEach(function (e) { e.classList.add('is-in'); });\n    return;\n  }\n  var io = new IntersectionObserver(function (unosi) {\n    unosi.forEach(function (u) { if (u.isIntersecting) { u.target.classList.add('is-in'); io.unobserve(u.target); } });\n  }, { threshold: 0.12, rootMargin: '0px 0px -40px 0px' });\n  els.forEach(function (e) { io.observe(e); });\n  \/* SEO provjera u heroju: stavke se ozna\u010de jedna po jedna (oko 3 s, jednom) *\/\n  rows.forEach(function (r, i) { setTimeout(function () { r.classList.add('is-in'); }, 900 + i * 550); });\n  chips.forEach(function (c, i) { setTimeout(function () { c.classList.add('is-in'); }, 1400 + i * 1500); });\n})();\n<\/script>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-281884","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"SEO optimized web content, blog articles and promo texts that attract visitors and increase conversions. 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