Visual identity: a key component of your online presence...
We create a visual brand identity that customers trust. Let us build you a brand that connects with your target audience.
Visual identity is the fundamental element that defines your brand identity and communicates your values, personality, and mission in a visually appealing way. In today’s digital world, where competition is increasing, building a strong visual identity is becoming a key success factor. In this article, we’ll explore why visual identity is important and how you can optimize it to improve your SEO results. Brand identity is the visible representation of your brand. It includes elements like logos, colors, and designs that identify and differentiate your brand in the mind of your customer.
But brand identity is more than just a logo and color scheme – it includes all the visual ways your company is represented across all brand touchpoints.
What is visual identity?
Visual identity encompasses all the visual elements that represent your brand, including logos, colors, fonts, graphics and photos. Together, these elements create a unique visual language that helps your audience recognize you and associate you with certain feelings and associations.
Branding and recognition
A clearly defined visual identity helps build brand recognition, resulting in greater credibility and trust among your audience. When users recognize your brand, they are more likely to click on your search results, which can increase your clickability and position on the SERP.
Logo START design
For those who just need a mark.
On request
- 2 logo concepts
- 2 revisions of the chosen logo
- Full-colour and black-and-white versions
- Web export: PNG, JPG, SVG, PDF
- 100% ownership of the logo (full rights to use the files)
Recommended
Logo PREMIUM design
A logo ready for web and print.
On request
- Everything in START
- 3 logo concepts
- 3 revisions of the chosen logo
- Variants: horizontal, vertical and symbol only
- Reversed version for dark backgrounds
- Favicon and social media profile image
- Print files: EPS and TIFF in CMYK
- Colour (HEX, RGB, CMYK) and font sheet
Logo DELUXE design
For companies building a brand.
On request
- Everything in PREMIUM
- 4 logo concepts
- 4 revisions of the chosen logo
- Brand guidelines: clear space, minimum size, correct and incorrect use, palette and typography
- 3 social media post templates
- Logo mockups on a business card, storefront and clothing
- Colour contrast check against WCAG 2.1
Logo and business cards
A logo with business cards and files ready for digital and print use to promote your brand.
On request
- Everything in START
- Double-sided business card design
- Print-ready files
Logo and personal brand identity
A logo with the essential files for digital and print use to launch your brand.
On request
- Everything in PREMIUM
- Business card
- Letterhead
- Facebook cover image
- Email signature
A revision is one round of changes to the chosen concept. Additional changes and materials by agreement. Price on request, depending on the scope of work.
Have a project?
Write to us: info@media-met.hr
We reply within one working day. Quotes are free.