Jakša Forestry
Client: Jakša Forestry
Category: Forestry and horticulture
Technology: WordPress, PHP, HTML/CSS, JavaScript, copywriting
About the client:
Jakša Šumarstvo doo is a company specializing in forestry services, horticultural landscaping and green space maintenance. We built a complete digital presence from scratch — a WordPress site, all industry-specific texts, and SEO optimization that puts them ahead of the competition in Google search.
Project description:
Jakša Šumarstvo doo is a company with many years of experience in forest management, environmental protection, gardening and maintenance of green spaces. Their services cover everything — from felling and reforestation of forests to the design of private gardens, planting ornamental plants and fire protection. The expertise was unquestionable. The digital presence — did not exist.
When we were contacted, Jakša Šumarstvo did not have a website. All business came exclusively from referrals and long-standing business relationships — which is fine for an established company, but limits growth and leaves huge potential untapped.
Copywriting tailored to the industry and audience
This was one of the more demanding aspects of the project. The forestry industry has a specific vocabulary, specific standards, and a specific audience — and generic marketing texts do not work here. Jakša Šumarstvo's clients include private forest owners who need expert advice on management and exploitation, local governments and institutions looking for a reliable partner for maintaining green spaces, private homeowners who want a well-maintained garden and a reliable team to maintain it long-term, and business premises and residential communities with a need for regular gardening services.
Every page and every piece of text is written with these profiles in mind. The text on the forestry services page talks about the economic exploitation of forests, environmental protection, and the development of forest management plans — in language that a forest owner or forestry professional understands. The text on the gardening services page is warmer, more visual, and more emotional — because a homeowner who wants a beautiful garden makes decisions differently than an institution that calls for tenders for park maintenance.
We wrote all the text on the page — from the H1 title and meta description to the description of each individual service, the introduction on the cover page, and the text on the About Us page that authentically depicts the company's values and philosophy.
SEO optimization
In parallel with the site creation, we did a complete SEO optimization. Each page has a clearly defined primary keyword and secondary keywords that reflect how real users search for these services. Meta titles and meta descriptions are optimized for clicks from Google results — not only for ranking, but also for attracting real visitors.
We implemented the technical SEO basis: correct H1/H2/H3 title structure, alt tags on all images, schema markup for organization and services, XML sitemap registered in Google Search Console, robots.txt configuration and HTTPS with correct SSL certificate.
For Jakša Šumarstvo, we specifically focused on local SEO — because their services are geographically defined. We optimized their Google Business Profile and set up LocalBusiness schema markup, which tells Google exactly where the company operates and what area it covers.
Digital accessibility
Jakša Šumarstvo also works with public institutions and local governments that are legally required to use the services of companies that meet digital accessibility standards. We have implemented WCAG guidelines throughout the site — proper color contrasts, descriptive alt tags, keyboard navigation, structured HTML tags, and a Digital Accessibility Statement. The site is accessible to everyone, including users with visual or motor disabilities.
Result
Jakša Šumarstvo today has a professional digital presence that reflects the quality and expertise of their work. A site that not only looks good — but also speaks the right language to the right people, ranks on Google for relevant queries, and meets all legal accessibility requirements.
From a company that didn't exist online, to a company that was found when it mattered most — at the moment a potential client was looking for exactly what they offered.
